Sofology Reports Increased Profits Despite Decline in Sales, DFS Affected Too


Sofology, a prominent furniture retailer, has recently released its financial report for the year ending June 25, 2023. Despite facing a drop in sales, Sofology managed to boost its gross profits, mirroring a trend also observed in its parent company, DFS.

Sales and Profits:

According to the newly disclosed figures submitted to the London Stock Exchange, Sofology’s revenue experienced a decline, sliding from £242.9 million to £230.4 million. However, there is a silver lining in this financial report, as the company’s gross profits showed a modest increase, rising from £121.3 million to £123.6 million during the same period.

Company Background:

Sofology, founded in Clayton-le-Moors, Lancashire, in 1974, now calls Golborne its headquarters. In 2017, DFS acquired the brand, further solidifying its presence in the furniture retail sector.

DFS’s Financial Performance:

The financial report also sheds light on DFS’s performance during the same fiscal year. DFS recorded a decrease in revenue, falling from £1.14 billion to £1.08 billion. Furthermore, pre-tax profits also saw a substantial reduction, dropping from £58.5 million to £29.7 million.

CEO’s Perspective:

In response to these financial outcomes, Chief Executive Officer Tim Stacey expressed his gratitude to the company’s dedicated workforce. He stated, “I want to express my deep gratitude to our coworkers for their continuously exceptional and high levels of commitment to providing their finest work for the team and for helping us achieve our greatest market share position ever.”

Market Challenges and Future Outlook:

Stacey acknowledged the challenging economic climate the group operates in and the uncertainty surrounding the timing and pace of the upholstery market’s recovery. Despite these challenges, he conveyed optimism regarding future profitability, saying, “Nonetheless, in a generally difficult market where we anticipate volumes to continue to drop over the next 12 months, we still plan to earn a slight year-over-year improvement in profit before tax in FY24.”

Furthermore, Stacey emphasised the company’s commitment to achieving the financial performance targets outlined during the 2022 capital markets day, projecting revenues of £1.4 billion with an 8% profit before tax margin as market volumes eventually recover.


While Sofology and DFS navigate the complexities of a shifting market, their ability to maintain profitability in the face of declining sales demonstrates resilience and strategic planning. The furniture retail industry continues to evolve, and these companies are poised to adapt and thrive in the uncertain times ahead.

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