In a strategic move to accelerate its growth, marine technology company Savvy Navvy, known for its boating navigation app, has enlisted the expertise of a former Google marketer, Alex Ostler. With over one million global downloads under its belt, Savvy Navvy is poised to make waves in the marine navigation industry.
A Boating Navigation Revolution
Savvy Navvy, conceived by Dorset-based entrepreneur Jelte Liebrand, has named Alex Ostler as its Chief Marketing Officer as part of its expansion strategy. The app often hailed as the “Google Maps for boats,” aims to redefine navigation for boaters worldwide.
A Google-Backed Marketing Pro
Alex Ostler, an industry veteran with more than two decades of marketing experience, kickstarted her career in Google Maps’ engineering department, where she pioneered advancements in mapping technologies. With a track record of propelling growth for tech startups, Ostler joins the Savvy Navvy team after her tenure at the US point-of-service software firm Arryved.
A Vision for the Future
Jelte Liebrand, CEO of Savvy Navvy, expressed his excitement about the company’s direction, stating, “We at Savvy Navvy, now in our seventh year, are actively influencing the marine industry for the better and competing with the more established navigation apps on the market. Alex is skilled at marketing for high-growth start-ups and has a plethora of experience from his time at Google. We could not be happier to have her on board.”
A Global Perspective
Alex Ostler shared her enthusiasm, saying, “I am pleased to be a part of Savvy Navvy and am looking forward to exploring new growth opportunities across the world with the most knowledgeable boaters. The company has had a revolutionary impact on boat technology, which is fascinating. Savvy Navvy offers a fantastic opportunity for any marketing expert thanks to its strong go-to-market tactics, brilliant and diversified workforce, and enormous potential for growth.”
Strengthening the Team
In addition to the appointment of Alex Ostler, Savvy Navvy has expanded its engineering team with the addition of two new developers, based in Berlin and Poland. Earlier this year, the company rolled out an upgraded version of its app, introducing new features such as navigation mode, anchor alarm enhancements, clouds and rain overlays, and wind gust features. The platform has also extended its functionalities to cater to paddleboarders, kayakers, and jet skiers.